Palorosa is a lifestyle brand founded in 2014 by Cecilia Pirani, Italian – Guatemalan landscape architect. The project rethinks utilitarian objects, by using innovative colors and shapes, designing a series of tote bags and small accessories inspired by distant places for everyday life. Palorosa’s calling comes from Cecilia Pirani’s desire to make architecture and fashion coexist and collaborate, to create bags and accessories ready to wear and to be used as objects as well.
The process is a legacy. By working closely with local artisans we created the first collection of a high quality line of tote bags with a contemporary feeling. The result was a first collection of woven baskets and objects handmade in Guatemala incorporating recycled plastic with a unique palette. The brand’s approach is to preserve the traditional handcraft processes and to collaborate with artisans to keep local, existing techniques alive. Cecilia’s attention for handcraft techniques is the legacy of her Italian culture of design and her Latin American origins far away the standardization of the production’s process. Materials are sourced locally, and the brand is exploring new techniques and natural fibers.
Today there is an atelier and workshop based in Guatemala City and a store in Milan. Palorosa works with a team of creatives and weavers in Guatemala City and with different groups of artisans in the countryside, especially in the area of the western highlands.